503.933.3323
Thousand Oaks, CA
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Sample Projects
- Scroll down for more Guitar Center Desktop Website
Guitar Center is the world's largest musicial instrument retailer, with over 270 stores and $2 Billion in annual sales. Among the various projects I was involved in during my time as Web Development Manager and then Director of Ecommerce, I led the migration of their desktop and mobile websites from their old ecommerce platform to Oracle's ATG / Endeca, resulting in a 34% jump in conversion year-over-year.
Launch Desktop Site | Screenshot #1 | Screenshot #2
Guitar Center iOS/Android Mobile/Tablet App
During my time as Director of Ecommerce at Guitar Center, I led the development of their mobile app initiative, building the initial prototype and managing the architecture. We developed the client side of the app with Xamarin Forms, which is a C# framework that renders native iOS and android UI elements using shared code. This allowed us to deploy to both platforms faster and with a smaller team, with less long term maintainence costs. For the backend we developed a REST API, running on top of the Oracle ATG/Endeca platform that drives the websites. Both conversion rates and average order value jumped considerably as users migrated over from the mobile website. After the project launch, the app was featured on the Xamarin Blog.
Download App | Screenshot #1 | Screenshot #2 | Screenshot #3
Musician's Friend Desktop Website
Before being purchased by Guitar Center, Musician's Friend was already the world's biggest online musical instrument e-retailer, as was recognized as being a Top 50 E-Commerce Website. I began working on this website as a Front-End developer down in Medford, Oregon, before the company was relocated down to the Guitar Center headquarters in Westlake Village California. There I was re-hired as Web Development Manager, where I would help train and hire a new team of developers. Worked closely with the UX team to optimize and improve the site, include a complete rebranding, and a major project to enable currency conversion and international shipping.
Launch Site | Screenshot #1 | Screenshot #2
Musician's Friend Mobile Website
I managed development on the Musician's Friend mobile website while I was Web Development Manager at Guitar Center. The front-end of the website was built with JQuery Mobile, while leveraging the same ATG backend as the desktop website. I built out a simple static prototype as a proof of concept, and continued as the lead developer once that was shown to be a good solution. This new mobile website increased conversion by 40% over their previous website (which was a 3rd party externally hosted solution). The code developed for this site eventually also became a shared codebase for the Guitar Center and Woodwind Brasswind mobile websites.
Launch Mobile Site | Screenshot #1 | Screenshot #2
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Concrete5
From 2007-2010 I worked with a small core team of developers for Concrete CMS (ranked by Entrepreneur Magazine as Portland’s top design firm) in developing their Concrete5 content management system, the first to allow for edit-in-place updates through the front-end of websites. During this period I also helped design and develop about a dozen other web 2.0, e-commerce, and social networking websites. At OSCON 2008 we released the PHP/MySQL/JQuery based CMS as open-source. Today Concrete5 is used by hundreds of thousands of websites and tens of thousands of developers around the world.
Launch Site
Concrete5Packages.com
After moving on from concrete5 I continued to develop and sell a collection of popular plug-ins for the CMS, including packages for: Mailing Lists, RSS feeds, Jobs Board, Real Estate Listings, Traffic Analytics, and Photography
Launch Site
Ticket's Oregon / Ticket Tomato
Ticket's Oregon was a local independent event ticketing provider, which has since been rebranded as Ticket Tomato. I was the sole developer on the project, and worked to greatly improve the site, including adding an interface to allow customers to choose specific seats at shows, a tool to allow for venues to do in-house ticket sales through the website, and adding support for mobile ticket scanner, which vendors could use just by accessing a webpage on their mobile device. My work with the startup helped move the company into profitability.
Launch Ticket Tomato | Screenshot #1 | Screenshot #2
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InnerOptics.net
In college I minored in photography, and it's something I still enjoy doing today. My photography website has been a good playground to try out to new design and development ideas. A lot of the software developed for this site was eventually packaged and sold on the concrete5 cms marketplace.
Website Print Work
VocalNation.net
Back during the Web 2.0 days when building new social network websites was all the rage I made one of my own. The theme was a "Democratically Driven Forum for Socio-Political Thought", where users could post about and comment on important issues. On each posting one slider would allow users to rank postings, which would affect their ranking (sort of similar to reddit or digg). And another slider would assign a leaning value from liberal to conservative, where users could then filter results by views of those various viewpoints. The goal here was to faciliate a environment where people from across the political spectrum could exchange ideas, and hopefully would find some middle ground. While the site did reach a couple of thousand sign-ups, little did I realize at the time that most people who were passionate about politics were more interested in finding news and opinion sources that already conform to their beliefs. Nonetheless, it was great technical experience.
Launch Site
ShopText
B2B website with a wizard to allow businesses to set up their own SMS cellphone campaigns
Launch Site
ParticleBook
ParticleBook was another one of my side projects. It was an online based service Publishing Books to the Internet, similar to what wordpress did with blogs, but emphasizing more of a linear story flow, and a book like reading experience.
Launch Site
Jackson's Grill Restaurant
Fine Dining of Northern ArizonaWebsite Design, Photography & Database Services
Site features include an event reservation & confirmation module, administratable menu, & customer contact list manager
Launch Website Alternate Designs: 1 2 3
Dreamwatts by Powermand
System for Home Energy Management and Climate ControlResponsible for the user interface design and development of consumer facing site, and the interface and middle layer of dreamwatts application.
Launch Site
SoldItLive.com
Online Auction and Virtual MarketplaceLead role in the company's web development, design, & content creation. Involved with software & database design, performance tuning, process re-engineering, developing the corporate image, etc.
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