Design & Development
Tony Trupp

Thousand Oaks, CA


Specializing in Web Application Development & Information Architecture

  • 18+ Years of Web & Tech Industry Experience
  • Summa Cum Laude Computer Information Systems / Business Administration Graduate (3.98 GPA)
  • Full spectrum of understanding from back-end development to front-end UI design
  • An innovative problem solver, with a professional work ethic, and strong communication skills


I am currently available for consulting work and development gigs. If you think I may be able to help your project, feel free to call me at 503.933.3323, or you use can use this site's contact form.

  • Consulting
  • Information Architecture
  • Web-Application Development
  • Javascript Wizardry
  • Website Usability Reviews
  • Performance Tuning
  • Traffic, Statistics Monitoring, and Website Marketing
  • Consulting: Need to install a content management system on your website? Thinking about setting up a blog? Not being found by search engines? Not sure of the best way to take advantage of social networks? I can help point you in the right direction.
  • Information Architecture: If you're embarking on a new project and want to do it right, it's important to time up front with some serious planning. I can help with your wireframes, prototyping, and database design.
  • Web-Application Development: Building web-apps requires knowledge of a wide range of technologies. With over 10 years of experience building web-apps, I've learned how to do it right. I write clean code, the follow best-practices, and leverage existing libraries to get your project done quicker and cheaper.
  • Javascript Wizardry: Skillfull use of javascript can drastically improve your website's interfaces. It can help users get the information they're after faster, reduce errors, and lower their general frustration levels.
  • Website Usability Reviews: I'll help you improve the user experience on your website, so your audience will stay longer, and leave happier.
  • Performance Tuning: Is your website running to slow? Whether you want to speed up the browser's processing time and lower the bandwidth hit on the front end, or have some clunky database queries or inefficient code slowing things down on the backend, I can locate and resolve the issue.
  • Traffic and Statistics: Need help monitoring whos using your site, how long they're spending, and where you're loosing customers? Maybe you want to pull in more users or set up an advertising campaign, but don't know where to start?


Programming Languages

PHP 4/5, Java/J2EE (JSP, Servlets, JSTL, Eclipse, Spring, etc.), AJAX/JavaScript (Mootools, YUI, JQuery, Prototype), Action Scripting (Flash), ASP/VB, (limited experience with Ruby, C++, C#)

Graphic / User Interface Design

XHTML, CSS, Photoshop, Illustrator, Dreamweaver, Fireworks, Flash, Photography

Database Design & Optimization

MySQL, Oracle, PostgreSQL, Access

Linux Administration

Apache, Samba, CVS/SVN, DNS/Mail setup, etc.


Director of Ecommerce

March 2016 - Present  Westlake Village, CA
Guitar Center / Musician's Friend
Helped drive user experience, product development, and site operations for GCI brands (,,, and Planned, coordinated, and supervised all activities related to the design, development and rollout of new site features, enhancements and functionality. Collaborated on projects with marketing, merchandising and development teams. Provided web subject matter expertise and transition technology knowledge to clients and vendors/business partners. Helped participate in functional and business requirements, online help, feature lists, flow charts, interactive prototypes, and development guidelines. Collaborated on development roadmap with stakeholders to ensure prioritization of workload. Coordinated, reviewed, and approved the wireframes and visuals of the UX/UI Teams.

Web Development Manager

March 2012- March 2016  Westlake Village, CA
Guitar Center / Musician's Friend
Oversaw the transition of the Musician's Friend web development to the new corporate head quarters, hiring and training a team of new front-end web developers, and helped manage a team of offshore backend java developers. Established processes for ticket triage, prioritization and approval, lead agile/scrum sprints & daily stand-ups, QA, User Acceptance Testing, and code releases. Completed jquery mobile, resulting in 50% faster pageloads and a 40% lift in revenue. Migrated old desktop and mobile websites to ATG/Endeca platform & new OMS system, running off shared code with

Front-End Web Developer

2010-2012  Medford, OR
Musician's Friend / Guitar Center
Helped transition (44th largest e-retailer) & to their next generation ATG Dynamo / Java platform. Took a lead role in integrating the BorderFree/FiftyOne International sales & shipping system, implementing Unica NetInsight & Adobe Omniture traffic analysis suites, optimizing front-end site performance, and converting the Woodwind & Brasswind site to the new platform. Assisted with Musicians Friend Mobile website. Trained the new front-end development team at the new Guitar Center location in California.

Full-Stack Developer

2007-2010  Portland, OR
Concrete CMS
ConcreteCMS was ranked by Entrepreneur magazine as Portland's top web design firm.  Assisted in the development of Lemonade, Time Magazine and CNN website of the year for 2007.  Helped to develop and launch the Concrete5 concrete management system at OSCON 2008, & joined them at SXSW 2010.  Involved in the design and development of various other web 2.0, e-commerce, and social networking websites, such as ShopText, Schoolpulse, WordStock Festival, getConcrete5, Sustainable Harvest, and Monsoon. Currently still sell & support a collection of my own concrete5 website plugins.

Front-End Developer

2007  Vancouver, WA
Dreamwatts / Powermand
Developed the AJAX/JAVA driven web-app for the Dreamwatts™ System by Powermand, Inc., comprised of a hardware / software solution for "Home Climate Control & Energy Management". We utilized the Spring MVC framework, Hibernate for database mapping, and a highly interactive AJAX/Javascript/Flash front-end.

Full-Stack Developer

1999-2015  AZ, WA, OR & CA
Freelance Web Design and Development
8+ years independent contracting experience in Website Design and Development with industry leading web firms. Specializing in Web 2.0 / AJAX driven interfaces, and complex web applications.

Business Development Manager

2006  Portland OR
Business Development Manager for the IT department of SoldItLive, and performed the lead role in the design and development of the project.


2001-2005 Northern Arizona University Flagstaff, AZ

B.S., Business Administration,
Emphasis in Computer Information Systems,
Photography Minor,
Visual Communications Minor near completion.
Summa Cum Laude Graduate, 3.98 GPA.

Phi Kappa Phi Honor Society 1999-2001

Paradise Valley Community College Phoenix, AZ
Honors Program, Dean's List, 4.0 GPA

2006 Portland Community College Portland, OR

(Continued Education) Completed Java course in preparation for the Sun Certification
Comptia Network+ Certification

* Required Field
Contact Form